KUBO
Kubo is a brand concept for a company that provides modular communal lounge spaces for visitors of large social events and gatherings. The project involved market research, designing the brand identity, brand guide, and launch campaign.
Name Conceptualization
The name mainly derives from the Filipino word "kubo," meaning "hut," which is a common type of home in the Phillippines. In Spanish, "cubo" also translates to "cube." Combining the two, the brand name aims to express a homely atmosphere and the modular concept of the brand.
Brand Guide (Preview)
Launch Campaign
Analog
Launch Campaign
Digital
